if you're a woman who's creative and interested in roughly nine hundred things at once, you need somewhere to keep all that muchness.


right now it's in voice memos you've never played back, a notes app with four hundred untitled entries, screenshots you'll never find again, and about six good ideas you had in the shower and have already lost. none of it is anywhere. so all of it is in your head, which is why you're tired in a way that's hard to explain to anyone.

is where it all lives.
fig!
a notion second brain built around six areas, designed to
hold your whole life in one place instead of scattered
across nine apps and a notes app you're scared of opening.
​
everything is already set up. you open the area you need,
put the thing down, and get on with your day.

001/ life
habits, monthly agenda, the medical appointments you keep not booking, meal plans, and your time off written down so it actually happens.






002/ work
tasks, monthly mood board, active offers, and a real home for testimonials so they stop living in your camera roll.
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+ a full content system!




003/ finances
income, expenses, annual goals, tax deadlines. checked with both eyes open.



004/ idea dump
the lowest-effort room in the house. open, type, close. works on your phone, which is where the ideas
actually happen.


005/ digital garden
books, films, playlists, podcasts, and every
note you've taken on them in one view.


006/ wish list
the trip, the lens, the chair. written down instead of vaguely orbiting your head.


i know. you've tried notion.
it was grey and confusing and you closed it.
that's why fig looks like this. i spent an embarrassing amount of time on the fonts and the covers and the little icons, because a system you find ugly is a system you won't open, and a system you don't open isn't a system.
everything is already built. you duplicate it, and it works.

so, here's everything you're getting:
Fig! your second brain
€ 52

-
your notion second brain, ready to duplicate and use today
-
six areas — life, work, finances, idea dump, digital garden, wish list — each one already built and working
-
seven video tutorials walking you through the whole system
-
a bonus notion tutorial for total beginners
the price goes up in mid september.






hi, i'm Chiara
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and i built this because i badly needed it myself.
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for years my ideas lived everywhere except one place.
voice memos i never listened back to, notes app entries with no titles, screenshots i saved and never found again, three different planners i bought in january and abandoned by march.
i'd have a good idea on a walk and lose it by the time i got home.
i'd forget to book the dentist for four months.
i'd avoid looking at my own money because it lived in a spreadsheet i hated opening.
​
so i made something i'd actually want to open.
i put in the covers i liked and the fonts i liked and made it work the way my brain works, which is to say: not in straight lines.
it took a long time and a lot of rebuilding, and now it's the thing
i use every day.
​
i've called it fig after sylvia plath's fig tree — the woman under the tree with every possible life hanging above her, unable to reach for one without the others slipping away. i think about that image constantly. the difference is that a tree holds every fig at once without losing any, and that's what i wanted this to do.
​
so if you've got nine hundred things you love and nowhere to keep them, it's yours now too.
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see you inside! x










